Finders keepers records notes

Place in the industry:
-smaller independent labels
-everything done in their house between themselves and with friends help
-each bring specific strength
-small budgets
-able to focus and work on titles hat major labels would not consider to be cost effective by their own standards
-no need to sell their numbers to make a profit> do not need to justify massive marketing budgets and production costs

Marketing:
-Can't really afford marketing budget in the conventional sense e.g merchandise
-more hands on approach> word of mouth is important> mailing lists> message boards> gigs
-press and radio coverage are also important, helps boost exposure for the label and our artists
-internet great leveller

Distribution:
-distributed through a company
-record stores in decline>rise in downloads and a power shift away from independent record shops and smaller chains to the likes of HMV> selling records in these outlets becoming more difficult> vie for shelf space
-dealing directly with independent stores

Production:
-monitored very carefully> don't tie up too much money in manufacturing
-produce minimal runs of CD's and records>keep costs low and so not left with abundance of stock
-receive master from licensor>may/may not be production ready> cleaning up.
-artwork predominantly from original sources or designed and put together in a house > all sent to manufacturer

The online age:
-multifaceted issue
-cheapest way to get their releases on people's stereo's > but cater for a more discerning market
-physical releases more important> CD's and vinyl's
-feel there are still a thriving number of record collectors and DJ's
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